Remember when massages were only an occasional indulgence? Times have changed. In 2025, 1 in 4 Americans now receive regular massages, not for pampering, but as a true component of their health and wellness regimen. The facts are in: The massage therapy industry is thriving, slated to expand from $72.5 billion to $126.8 billion through 2035, with deep tissue massage at the forefront at 44.5% of all treatments.

So why the change? Folks are sick of Band-Aid solutions. Between climbing stress levels, epidemics of chronic pain, and the perceived limitations of mainstream medicine, Americans are flocking to massage for authentic, long-term relief. At Philadelphia’s Cielo Spa & Wellness, licensed therapist Jorge McKechnie has witnessed this shift up close. “Five years ago, clients scheduled for special events,” he reports. “Now they schedule monthly maintenance sessions—it’s become as routine as a gym workout.”

Whether you’re wondering how frequently your massages should be or why massage of sore muscle tissue feels so great, this analysis will reveal to you why you might be wasting more than you know by skipping your next appointment.

The State of Massage in the US—2025 by the Numbers

Let’s look at the data. A recent survey from the American Massage Therapy Association (AMTA) found:

• 19% of US adults had at least one massage in the past year.
• Of those, 23% are making massage a regular habit, monthly or more often.
• The massage therapy service market is set to grow from $72.5 billion in 2025 to $126.8 billion by 2035 at a 5.8% CAGR globally, with the US leading at seven‑and‑a‑half percent growth.

This is beyond pampering. It’s about proactively caring for our bodies and minds.

Who Is Getting Massages? Demographics & Trends

Massage use varies by gender, income, and family status:

• Women vs. Men: 1 in 4 women received a massage last year, versus 1 in 5 men.
• Parents: Consumers with children under 18 are 10% more likely to book a session.
• Income: 33% of households earning over $100k got massages, compared to 17% at or below $50k.

People aged 35–54 lead the pack—balancing demanding careers and family life, they rely on regular sessions for relief.

Physical Benefits: Pain Relief, Circulation, Flexibility

Easing Aches & Chronic Pain

Whether you’re stuck at a desk, training for marathons, or schlepping toddlers around, tension in muscles accumulates. Sports massage and deep tissue massage facilitate the breaking down of knots and inflammation, allowing you to move more easily.

Boosting Circulation

Increased blood flow is a good thing: it gets oxygen and nutrients to your muscles in a hurry, and metabolic waste is whisked away. Increased circulation makes post‑workout recovery faster and reduces soreness.

Enhancing Flexibility

Recurring sessions keep muscles flexible and joints loose. Sports players notice improved performance, and office workers note reduced stiffness and fewer pains.

Why Does It Feel Good to Massage Sore Muscles?

When muscles are overused, they tear microscopically and lactic acid accumulates, producing that typical soreness. Massage physically lengthens muscle fibers, breaks adhesions, and stimulates lymphatic drainage. Your brain reacts by releasing oxytocin and endorphins—natural pain-killers and mood elevators—so tension dissolves and the feeling you adore.

Emotional Perks: Stress, Anxiety, Sleep

Lowering Cortisol

One study found that a single massage decreased cortisol levels up to 30%, making you feel more relaxed and centered.

Uplifting Mood

As endorphins course through your body, massage promotes emotional well-being, soothing symptoms of mild depression and anxiety. In 2025, 59% of clients scheduled a massage for stress relief, and 48% chose emotional equilibrium.

Better Sleep

Relaxation translates into your evenings. Regular treatment normalizes sleep rhythms, so falling asleep and sleeping soundly become less difficult, essential if you’re one of the millions plagued by insomnia.

How Often Should I Get a Massage? Finding Your Rhythm

“How often should I get a massage?” is one of the top questions we hear. There’s no one‑size‑fits‑all answer, but here are guidelines:

• Wellness Maintenance: Once a month keeps tension in check and supports circulation.
• Chronic Pain or Injury: Weekly or bi‑weekly sessions can accelerate healing and pain relief.
• High‑Stress Periods: Every 2–3 weeks helps manage cortisol spikes and burnout risk.
• Athletic Training: Before and after intense workouts, at least once a week, for peak performance.

Listen to your body. If you wake up stiff or notice tension returning quickly, it’s time to schedule again.

Industry Growth & Future Projections

Several trends are fueling the boom:

• Mobile & On‑Demand Massage: Convenience drives bookings—75% of consumers say they’d use an in‑home therapist if available.
  
  
• Corporate Wellness Programs: More companies are covering massage as a benefit to boost productivity and morale.
  
  
• Insurance Coverage Expansion: As providers recognize massage’s therapeutic value, reimbursement options are rising.
  
  
• Franchise & Spa Growth: Luxury spa chains and boutique studios are proliferating, making professional sessions more accessible.

The US market for regular massage is stronger than ever, and only getting larger.

Meet Jorge McKechnie: Philadelphia’s Certified Expert

At Cielo Spa & Wellness, we’re happy to offer Jorge McKechnie, a licensed massage therapist, whose clients consistently praise him with five stars. Jorge’s therapeutic, sports, and deep tissue massages combine technical skill with true compassion. He customizes each session—whether you’re working on chronic back pain or need emotional release, Jorge provides both physical comfort and mental peace.

Conclusion & Special Offer

Consistent massages are worth more than pampering; they’re a sound investment in your well-being. Regardless of whether you’re looking to alleviate pain, enhance sleep, or just feel your best, professional touch provides results that linger.

Ready to make massage part of your self‑care routine? Book with Jorge McKechnie at Cielo Spa & Wellness and enjoy a first‑time client discount. Call +1 347 665 6263 or email office@cielo-spa.com. We’re located at 131 N 4th St, Philadelphia, PA 19106—open daily for your convenience. Your path to better physical and emotional health starts here.